TikTok is one of the fastest-growing social platforms in the world, where it surpassed the 850 million user mark worldwide within three years, while Instagram took six years to reach that figure. This rapid growth has positioned TikTok to become the world's leading social network in this era and this achievement is due to its unique feature of video marketing. Businesses can expand their market reach and engage with their customers even if they have zero followers because the app uses the power of algorithm to help their videos to go viral. 81% of businesses have already been leveraging on video as a marketing tool and TikTok itself can generate over 5 billion video views per day, making them one of the most powerful marketing tools in the market now.
This Certified Viral TikTok Marketing Manager (CVTMTM) program is designed to help marketing leaders learn how to leverage TikTok’s video marketing feature as a revenue generator and grow your business exponentially. Led by Elsa Barbera, one of the most sought-after TikTok growth strategists and a TikTok viral content creator who has helped companies reached over 100 million views, you will learn how to grow your followers from zero to 100,000 with no money spent through Elsa’s 30-day blueprint for organic growth on TikTok while also increasing your conversions, traffic and sales leads. This program will bring you the secrets of boosting the virality of your marketing video by hacking the TikTok algorithm and capitalizing TikTok trends. You will also learn how to generate creative organic viral content for your business niche and craft a brand narrative that resonates with your audiences. Lastly, you will gain knowledge in how to use TikTok metrics and data across different stages to track and optimize your TikTok marketing campaign.
By the end of the program and upon passing the Chartered exam, you will have earned the Certified Viral TikTok Marketing Manager (CVTMTM) title which you can use to demonstrate your professional credentials and track record in the field of TikTok marketing and viral marketing.
1 Chartered Institute of Professional Certifications' reviews and ratings are a comprehensive collection of participants feedback we have gathered over the last decade. To view authentic and personal testimonials that are handwritten by our participants, please download our participants' written reviews here.
This program will entitle you:Download Brochure Pricing & Registration
This Certified Viral TikTok Marketing Manager (CVTMTM) program is a mark of excellence and distinction that signifies a fully qualified marketing professional with viral marketing and TikTok marketing expertise and skillsets. It is accredited by the Chartered Institute of Professional Certifications, which maintains the governing standards for all members. The CVTMTM charter is a trademarked charter available only to professionals who have completed and passed this program. The certification is governed and maintained by Chartered Institute of Professional Certifications with over 90,000 members around the world. It is also endorsed by prominent associations and organizations worldwide.
The content of this program has been fully certified and accredited by CPD as conforming to Continuing Professional Principles.
TikTok has grown in popularity among marketers, who admire the app's viral marketing functions. According to a survey by Influencer Marketing Hub, over 52% of marketers who have been using TikTok plan to increase their investment in the coming years. Dunkin' was one of the first brands to employ influencer marketing on the platform by partnering with TikTok megastar Charli D'Amelio. After posting content about the partnership, Dunkin' saw a 57% spike in app downloads and a 20% sales boost for all cold brew coffees.
This Certified Viral TikTok Marketing Manager (CVTMTM) program will help you to capitalize on TikTok's unique viral video marketing and boost your marketing results through conversion, traffic, and sales leads. You will learn how to set up both organic and paid accounts on TikTok and leverage the platform’s algorithm to increase the virality of your marketing content. Through understanding how the algorithm could benefit your campaign, you will learn the art of trendspotting the most impactful TikTok trends such as Duet and Stitch that fit to your marketing niche and scaling your business through effective ads campaign and brand awareness. You will gain the skills you need to generate and execute viral content ideas, as well as the data-driven strategies needed to reach new heights of business growth. In addition to that, the program will include best practices and case studies from successful TikTok brands so you can adopt their strategies in optimizing marketing ROI by growing a community of raving fans around your brand through viral content creation.
By the end of the program and upon passing the Chartered exam, you will have earned the Certified Viral TikTok Marketing Manager (CVTMTM) designation which you can use to demonstrate your professional credentials and track record in the field of TikTok marketing and viral marketing.
Globally demanded and recognized, this designation is an industry-recognized trademarked charter developed by the Chartered Institute of Professional Certifications and has lifelong validity. It’s also fully accredited by CIPD (Chartered Institute of Personnel and Development), with 160,000 membership organizations worldwide.
Elsa Barbera is a world-renowned TikTok Growth Strategist and the Founder/Chief Executive Officer of Middle East's fastest-growing TikTok marketing agency- ‘Home of Creators’. Through her dynamic and extensive experience as a TikTok marketing expert and serving as the Head of Marketing at Educatly, Elsa has helped hundreds of global organizations of all sizes to gain revenue driven results on TikTok such as accumulating over 100 million views with $0 spent through her acclaimed TikTok Growth Blueprint. Elsa is also one of the most sought-after TikTok Viral Creators and podcast host where she managed several organic TikTok accounts with 1M+ weekly views.
Lesson 1: Is TikTok right for your business?
Lesson 2: Creating your organic TikTok account
Lesson 3: Creating your TikTok ad account
Lesson 4: Setting up your pixel
Lesson 5: YES! Your ideal target audience is waiting for you on TikTok: A guide on how to find it
Lesson 1: Introducing what is the algorithm
Lesson 2: Understanding TikTok trends
Lesson 3: Capitalizing on trends: How, why and when
Lesson 4: The 3-second challenge
Lesson 5: Removing your mask: Revealing your true self
Lesson 1: Finding your niche and capitalizing on it
Lesson 2: The ideation circle: 100 ideas in 5 minutes
Lesson 3: The secret to unlimited content ideas
Lesson 4: What are your users asking?
Lesson 5: From an idea to content: Turning ideas into million-dollar videos
Lesson 6: What are your competitors creating?
Lesson 1: Understanding the short-form video hype & how to make it work
Lesson 2: Ready, set, go: How to create your setup
Lesson 3: Ready, set, go: How to create your script
Lesson 4: Ready, set, go: How to create your video
Lesson 5: Ready, set, go: How to edit
Lesson 6: Ready, set, go: How to post
Lesson 7: Updates about TikTok
Lesson 8: The magical world of hooks
Lesson 9: Resources & tools to help you create content
Lesson 1: Breaking down the secrets to organic growth in 30 days (Part 1)
Lesson 2: Breaking down the secrets to organic growth in 30 days (Part 2)
Lesson 3: Your niche is king
Lesson 4: Utilizing your competitor’s growth to boost your own
Lesson 1: Crafting a brand narrative that truly resonates with your audience
Lesson 2: Case study: The 3 unsung heroes behind the best brands on TikTok: Duolingo
Lesson 3: Case study: The 3 unsung heroes behind the best brands on TikTok: Ryanair
Lesson 4: Case study: The 3 unsung heroes behind the best brands on TikTok: Mid-day squares
Lesson 5: Case study: Why giant brands are sinking in TikTok waters
Lesson 6: Case study: Samsung: Analysis and way forward
Lesson 1: The true power of UGC
Lesson 2: Finding the best influencers for your niche
Lesson 3: Tracking the impact of your collaborations
Lesson 1: Discovering the different ad formats & objectives that fit your goals best
Lesson 2: Sparking your results with Spark ads
Lesson 3: Creating & launching your first ad
Lesson 4: Creating custom audiences
Lesson1: Improve campaign targeting by understanding & utilizing your own data
Lesson 2: Strategies to boost your sales & ROI
Lesson 3: Looking for the right audience: Exploring lookalike audiences
Lesson 1: Tracking your performance and optimization: Organic
Lesson 2: Tracking your performance and optimization: TikTok Ads Dashboard
Lesson 3: Tracking your performance and optimization: Campaigns
Lesson 4: Tracking your performance and optimization: Custom reports
Lesson 5: Tracking your performance and optimization: Video insights
At the end of the program, there will be a Chartered exam comprised of 50 multiple choice questions. Upon passing the exam, you will be accredited with your Certified Viral TikTok Marketing Manager (CVTMTM) designation.
If you have challenges passing the exam, you can secure assistance from our team and faculty leader to help you pass the exam.
After completing the program and passing the exam, you will be awarded the Certified Viral TikTok Marketing Manager (CVTMTM) designation that can be used in your resume, CV and other professional credentials. This designation is a global trademark and industry-recognized with lifelong validity.
Globally demanded and recognized, this designation will help you distinguish your viral TikTok marketing skillset and make you an expert in creating viral content for effective business marketing.
Dates: 19 - 21 June 2023
Venue: Online Executive Program (via Zoom)
Time: 10:00am - 5:30pm Singapore Standard Time (SGT)
|After 26 May 2023|
|Asia Pacific Countries Delegates||SGD 2,895|
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat (1 discount scheme applies). Note: GST is applicable to participants from Singapore registered companies.Register Now
You can download our program brochure below. If you have any inquiries on this program, please contact our Program Advisor at [email protected] or call us at:
If you are unable to make it to this program due to the dates, you can also enroll into our program through our on-demand learning. Click on the link below to go to our on demand learning to discover how you can enroll into the program and earn your Charter or certificate through our on demand learning platform.
Go to Our On Demand Learning Here
Chartered Institute of Professional Certifications' reviews and ratings are a comprehensive collection of participants feedback we have gathered over the last decade. To view authentic and personal testimonials that are handwritten by our participants, please download our participants' written reviews here.
Securing approval from your boss to attend this program can be difficult if you don’t know what to say. So we’ve prepared a template for you! All you need to do is to download this template, copy and paste in email and send it to your boss!
Certified Viral TikTok Marketing Manager (CVTM™)4.6 (936 ratings)