Australia has a complex web of marketing and advertising laws. This includes the Competition and Consumer Act, state fair trading acts, industry codes of practice, and more. In addition, these laws can vary significantly between different states and territories, making it difficult for national marketing campaigns to comply with all relevant legislation.
The Australian Competition and Consumer Commission (ACCC) rigorously enforces compliance. In 2021-22 alone, the ACCC initiated 46 court proceedings for alleged breaches of marketing and advertising provisions. Penalties for non-compliance can be up to $10 million per breach.
This certified program will provide you with comprehensive training in achieving compliance with key Australian marketing laws and advertising regulations. You will gain in-depth knowledge of critical compliance topics, including the Competition and Consumer Act, state/territory fair trading legislation, relevant advertising codes, and the AANA Code of Ethics. This program will also offer clear guidance on federal and state legal frameworks and key prohibitions around misleading claims, bait advertising, and conduct targeting minors.
Through practical case studies, you will learn to interpret and apply legal principles to advertising across traditional and digital media and understand the distinct compliance requirements of each. You will also learn how to conduct compliance reviews of marketing collateral, address potential non-compliance issues, and implement remediation strategies. This program will cover high-risk aspects of compliance in detail, including substantiation of claims, use of testimonials and reviews, and disclosure requirements. By the end of the program, you will be equipped to confidently develop compliant marketing campaigns, identify red flags, manage legal risks, and avoid common pitfalls under Australian law.
Upon successful completion of the program, you will attain the Certification in Australia Marketing Laws and Advertising Compliance. This distinguished certification will enhance your professional qualifications, showcasing your expertise in developing a comprehensive compliance framework aligned with marketing laws and advertising regulations. Globally demanded and recognized, the certification holds lifelong validity and will underscore your expertise and amplify your professional credentials in the field of marketing and advertising.
1 Chartered Institute of Professional Certifications' reviews and ratings are a comprehensive collection of participants feedback we have gathered over the last decade. To view authentic and personal testimonials that are handwritten by our participants, please download our participants' written reviews here.
This program will entitle you:
Download Brochure Pricing & Registration- Experience 2 days of instructor-led live program and in-depth learning on Australia’s marketing legislation framework, advertisement regulations and compliance strategies.
- Attain the industry-recognized Certification in Australia Marketing Laws and Advertising Compliance. This certification will offer a testament to your expertise in building robust compliant branding strategies.
- Gain insights from impactful case studies and best practices to effectively manage legal obligations, protect against non-compliance, and implement risk management strategies.
- For inquiries, chat with our Program Advisers at [email protected] or call us at
- Singapore and Asia Pacific: +65 6716 9980
- Australia and New Zealand: +61 3 9909 7310
- UK, Europe and Middle East: +44 (020) 335 57898
- USA: +1 888 745 8875
Accreditations
This program is accredited by the Chartered Institute of Professional Certifications, which maintains the governing standards for all professionals who have completed this program.
The content of this program has been fully certified and accredited by CPD Certification Service as conforming to Continuing Professional Principles. CPD is the leading independent CPD accreditation institution operating across industry sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies. The CPD Certification Service provides support, advice and recognized independent CPD accreditation compatible with global CPD principles.
What Can You Expect From This Live Program
Did you know that over 200 laws regulate Australia’s advertising and marketing activities and the Australian Consumer Law contains over 500 pages detailing protections for consumers? Australia's marketing laws are meticulously designed to uphold the highest standards of quality and safety for consumers. With stringent regulations and comprehensive guidelines, businesses are held accountable to ensure transparency and ethical practices in their advertising efforts.
This certified program is designed to simplify and empower you with an in-depth understanding of Australia’s marketing law, enabling you to effectively navigate the intricate legal and ethical terrains associated with the advertising regulation framework. You will learn about vital legislation, including the Australian Consumer Law (ACL), ACL contraventions, Copyright Act and other crucial legislations that govern critical aspects of marketing and advertising. This program will also provide you with a comprehensive overview of social media marketing policies like Australian Privacy Principles (APPs), ADMA Direct Marketing Code of Practice, Online Commentary Code of Conduct and so on.
Throughout this program, you will also explore a wide range of crucial topics, including the fundamentals of misleading and deceptive conduct, the legalities of comparative advertising, the intricacies of privacy and data usage laws, and the rigorous standards for special offers and promotions. This course will also cover the policies around influencer marketing, use of testimonials, disclosure requirements, the ever-important field of environmental claims in advertising, and the necessity of maintaining compliance in a global context while respecting local Australian laws. By the end of the program, you will learn how to conduct compliance reviews of marketing collateral across print and digital media, address potential non-compliance issues, and implement remediation strategies.
Upon successfully completing the program, you will receive the highly respected Certification in Australia Marketing Laws and Advertising Compliance, enhancing your professional credentials and amplifying your expertise in developing robust advertising framework and ethical marketing campaigns. This industry-recognized certification offers lifelong validity and distinguishes you as an expert in Australia’s Marketing law and advertising regulatory compliance.
Key Skills You Will Gain
- Australia Marketing Laws
- Australia Advertising Regulations
- Advertising Compliance
- Advertisement Standards and Regulations
- Digital Advertising Compliance
- Digital Marketing Regulations
- Bait Advertising
- Australian Consumer Law (ACL)
- AANA Code of Ethics
- Advertising Codes
- The Spam Act 2003
- SMS Marketing Law
- Price Displays
- Country of Origin Labelling (CoOL)
- Lay-by Sales
- Premium and Credence Claims
- Email Marketing Law
- Privacy Act 1988
- Australian Privacy Principles (APP)
- General Data Protection Regulation (GDPR)
- Therapeutic Goods Advertising Code
- Environmental Claims Code
- Alcohol Marketing Code
- Alcohol Packaging Compliance Code
- Children’s Advertising Code
- Gambling Advertising Standards
- AANA Wagering Code
- Social Media and Online Commentary Code of Conduct
- AIMCO Code of Practice
- OMA Code of Ethics
Your Faculty Director
Michael Terceiro, an accomplished legal expert specializing in competition and consumer law, has held the fort as the Director and principal lawyer at TLC for over 15 years. His pivotal role has shielded countless businesses from the complexities of ACCC investigations, ensuring the majority successfully dodged formal sanctions. In addition, Michael also lends his expertise as General Editor of the Australian Business Law Review, expert consultant to Lexis Nexis and Wolters Kluwer/CCH, Deputy Chair of the MFAA Disciplinary Tribunal, and Oral Assessor for the NSW College of Law.
Michael’s rich career tapestry includes a 15-year tenure at the ACCC, where he navigated through significant roles such as Director of the Sydney Mergers and Asset Sales Branch, National GST Enforcement Coordinator, and Director of Enforcement and Compliance in the New South Wales Regional Office. He also played a key role during the Waterfront Dispute as the Director of the ACCC's Waterfront Team. This wealth of experience has cemented Michael’s reputation as a trusted guide for businesses, big and small, through the intricate maze of competition and consumer law.
Australia Marketing Laws and Advertising Regulations Compliance Program Agenda
How You Will Benefit
- Grasp Fundamentals of Australia's Advertising Regulations: Learn key concepts like the Australian Consumer Law, misleading/deceptive conduct, and false representations.
- Understand Australia's Advertising Legal Framework: Get an overview of self-regulation, codes of ethics, copyright, trademarks, defamation laws, and more.
- Compare and Contrast Lawful Comparative Advertising: Discover how to avoid misleading comparisons, puffery, and illegal schemes when comparing products.
- Follow Online Behavioral Advertising Rules: Learn how to be transparent, give user choice, secure data, and avoid sensitive segmentation.
- Avoid Ambush Marketing and Unethical Influencer Marketing: Understand intellectual property laws and ethical influencer marketing codes.
- Follow Digital and Social Media Marketing Best Practices: Learn regulations for email, SMS, telemarketing, social media, and industry standards.
- Create Child-Friendly Advertising: Follow prevailing community standards and safety when marketing to children.
- Build Ads Meeting Industry-Specific Codes: Create compliant ads for food and beverage, alcohol advertising with ABAC standards, vehicles, healthcare, gambling, environment claims, and more.
Certification in Australia Marketing Laws and Advertising Compliance
Upon successfully attending this program, you will be awarded with the Certification in Australia Marketing Laws and Advertising Compliance that can be used in your resume, CV and other professional credentials. This certification is industry-recognized with lifelong validity.
Globally demanded and recognized, this certification will amplify your professional qualifications and demonstrate your expertise in navigating the intricacies involved in Australia’s marketing law and advertising regulation compliance. Developed by Chartered Institute of Professional Certifications, the content of this program has been independently accredited by CPD Certification Service as adhering to the highest standards of continuing professional principles.
Pricing & Registration
Australia
Dates: 1 - 2 Jul 2024
Venue: Online Executive Program (via Zoom)
Time: 10:00am - 5:30pm Australian Eastern Standard Time (AEST)
| Early Bird Packages | Regular Pricing | |
|---|---|---|
| By 07 Jun 2024 | After 07 Jun 2024 | |
| Australia Delegates | AUD 2,095 | AUD 2,195 |
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat (1 discount scheme applies)
Register NowDownload Brochure
You can download our program brochure below. If you have any inquiries on this program, please contact our Program Advisor at [email protected] or call us at:
- Singapore and Asia Pacific: +65 6716 9980
- Australia and New Zealand: +61 3 9909 7310
- UK, Europe and Middle East: +44 (020) 335 57898
- USA: +1 888 745 8875
Australia Marketing Laws and Advertising Regulations Compliance Reviews and Testimonials
Chartered Institute of Professional Certifications' reviews and ratings are a comprehensive collection of participants feedback we have gathered over the last decade. To view authentic and personal testimonials that are handwritten by our participants, please download our participants' written reviews here.
Convincing Your Boss To Attend This Program
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Australia Marketing Laws and Advertising Regulations Compliance
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